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Master MENA markets with industry insiders

We help ambitious companies establish and scale operations across the Middle East and Africa's most promising industrial markets.

Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
Close-up of a tree stump showing growth rings and a textured brown wood surface.
Close-up of a tree stump showing growth rings and a textured brown wood surface.
Close-up of a tree stump showing growth rings and a textured brown wood surface.
A smiling young man with crossed arms, wearing a plaid shirt and white t-shirt, poses against a dark background.
A smiling young man with crossed arms, wearing a plaid shirt and white t-shirt, poses against a dark background.
A smiling young man with crossed arms, wearing a plaid shirt and white t-shirt, poses against a dark background.

About

Industry insiders with proven track record at global leaders. We turn two decades of MENA market expertise into your competitive advantage.

About

Industry insiders with proven track record at global leaders. We turn two decades of MENA market expertise into your competitive advantage.

About

Industry insiders with proven track record at global leaders. We turn two decades of MENA market expertise into your competitive advantage.

Benefits

Why choose us?

Construction chemicals is a specialized field that demands industry-specific expertise. We deliver results because we understand your business from the inside out.

Deep Industry Heritage

Proven track record with Arkema/Bostik, Henkel, and Lafarge. We've been where you want to go and know how to get there efficiently.

Local Market Mastery

Extensive network across GCC, North Africa, Levant, and Sub-Sahara regions. We turn regulatory complexity and cultural nuances into competitive advantages.

Premium
A smiling person with curly hair sits at a desk, looking at a laptop against a dark background.
Focus
Premium
A smiling person with curly hair sits at a desk, looking at a laptop against a dark background.
Focus
Premium
A smiling person with curly hair sits at a desk, looking at a laptop against a dark background.
Focus

We help you avoid price competition by building sustainable differentiation through technical excellence, superior service, and strategic positioning.

Create lasting
impact

Proven ROI

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Satisfied clients

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Satisfied clients

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Satisfied clients

FAQ

Frequently asked questions

Here are the top questions our clients ask before getting started.

What makes construction chemicals consulting different from general business consulting?

Construction chemicals require deep technical knowledge, understanding of application-specific requirements, and insight into contractor relationships. Our industry heritage with companies like Henkel and Bostik provides the specialized expertise that general consultants simply cannot match.

Which markets do you recommend for initial expansion?

We assess each client's capabilities, risk tolerance, and growth objectives. Generally, GCC markets offer political stability and strong demand, while North Africa provides volume opportunities with proper local partnerships.

How do you help avoid price competition?

We focus on premium market positioning through technical differentiation, superior service delivery, and strategic brand building. Our approach targets projects where performance matters more than initial cost.

What's your typical engagement timeline?

Initial market intelligence and strategy development typically takes 90 days. Implementation timelines vary based on market complexity and client readiness, generally 6-18 months for full market establishment.

Do you work with companies already operating in MENA?

Absolutely. We help optimize existing operations, enter new regional markets, and transform struggling ventures into profitable growth engines.

What makes construction chemicals consulting different from general business consulting?

Construction chemicals require deep technical knowledge, understanding of application-specific requirements, and insight into contractor relationships. Our industry heritage with companies like Henkel and Bostik provides the specialized expertise that general consultants simply cannot match.

Which markets do you recommend for initial expansion?

We assess each client's capabilities, risk tolerance, and growth objectives. Generally, GCC markets offer political stability and strong demand, while North Africa provides volume opportunities with proper local partnerships.

How do you help avoid price competition?

We focus on premium market positioning through technical differentiation, superior service delivery, and strategic brand building. Our approach targets projects where performance matters more than initial cost.

What's your typical engagement timeline?

Initial market intelligence and strategy development typically takes 90 days. Implementation timelines vary based on market complexity and client readiness, generally 6-18 months for full market establishment.

Do you work with companies already operating in MENA?

Absolutely. We help optimize existing operations, enter new regional markets, and transform struggling ventures into profitable growth engines.

What makes construction chemicals consulting different from general business consulting?

Construction chemicals require deep technical knowledge, understanding of application-specific requirements, and insight into contractor relationships. Our industry heritage with companies like Henkel and Bostik provides the specialized expertise that general consultants simply cannot match.

Which markets do you recommend for initial expansion?

We assess each client's capabilities, risk tolerance, and growth objectives. Generally, GCC markets offer political stability and strong demand, while North Africa provides volume opportunities with proper local partnerships.

How do you help avoid price competition?

We focus on premium market positioning through technical differentiation, superior service delivery, and strategic brand building. Our approach targets projects where performance matters more than initial cost.

What's your typical engagement timeline?

Initial market intelligence and strategy development typically takes 90 days. Implementation timelines vary based on market complexity and client readiness, generally 6-18 months for full market establishment.

Do you work with companies already operating in MENA?

Absolutely. We help optimize existing operations, enter new regional markets, and transform struggling ventures into profitable growth engines.

Ready to take action?

Schedule a strategic consultation to discuss your MENA expansion goals. We'll help you build sustainable market leadership.

Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young woman with long hair standing against a dark green background, holding a finger to her chin.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young man with short hair poses against a dark background, wearing a green button-up shirt.
Close-up of a tree stump showing growth rings and a textured brown wood surface.
A smiling young man with crossed arms, wearing a plaid shirt and white t-shirt, poses against a dark background.
Close-up of a tree stump showing growth rings and a textured brown wood surface.

Ready to take action?

Schedule a strategic consultation to discuss your MENA expansion goals. We'll help you build sustainable market leadership.

Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young woman with long hair standing against a dark green background, holding a finger to her chin.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young man with short hair poses against a dark background, wearing a green button-up shirt.
Close-up of a tree stump showing growth rings and a textured brown wood surface.
A smiling young man with crossed arms, wearing a plaid shirt and white t-shirt, poses against a dark background.
Close-up of a tree stump showing growth rings and a textured brown wood surface.

Ready to take action?

Schedule a strategic consultation to discuss your MENA expansion goals. We'll help you build sustainable market leadership.

Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young woman with long hair standing against a dark green background, holding a finger to her chin.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young man with short hair poses against a dark background, wearing a green button-up shirt.
Close-up of a tree stump showing growth rings and a textured brown wood surface.
A smiling young man with crossed arms, wearing a plaid shirt and white t-shirt, poses against a dark background.
Close-up of a tree stump showing growth rings and a textured brown wood surface.