About us
About us
Built on Industry Excellence
The expertise you need, the relationships you want.
Who we are
Who we are
About Redha Group
About Redha Group
We specialize in construction, downstream chemicals and conversion industries, helping forward-thinking companies navigate the most promising emerging markets in the world. With two decades of expertise from industry giants, we turn market complexity into competitive advantage.
The MENA region represents a once-in-a-lifetime opportunity with unprecedented construction growth driven by economic development and demographic shifts. Success requires more than great products — it demands deep local knowledge, strategic positioning, and flawless execution.
We specialize in construction, downstream chemicals and conversion industries, helping forward-thinking companies navigate the most promising emerging markets in the world. With two decades of expertise from industry giants, we turn market complexity into competitive advantage.
The MENA region represents a once-in-a-lifetime opportunity with unprecedented construction growth driven by economic development and demographic shifts. Success requires more than great products — it demands deep local knowledge, strategic positioning, and flawless execution.
Trusted by:
Trusted by:
Results-Driven
Growth-Focused
Results-Driven
Growth-Focused
Results-Driven
Growth-Focused
Mission & values
We're on a mission…
...to transform market complexity into competitive advantage for ambitious companies expanding across the Middle East and Africa.
Proven Expertise
Two decades of experience navigating complex industrial markets
Strategic Focus
Clear, actionable plans that deliver sustainable market leadership
Relationship-Centered
Success built on trust, local networks, and collaborative partnerships
Performance-Oriented
Committed to measurable results and profitable growth outcomes
Mission & values
We're on a mission…
...to transform market complexity into competitive advantage for ambitious companies expanding across the Middle East and Africa.
Proven Expertise
Two decades of experience navigating complex industrial markets
Strategic Focus
Clear, actionable plans that deliver sustainable market leadership
Relationship-Centered
Success built on trust, local networks, and collaborative partnerships
Performance-Oriented
Committed to measurable results and profitable growth outcomes
Mission & values
We're on a mission…
...to transform market complexity into competitive advantage for ambitious companies expanding across the Middle East and Africa.
Proven Expertise
Two decades of experience navigating complex industrial markets
Strategic Focus
Clear, actionable plans that deliver sustainable market leadership
Relationship-Centered
Success built on trust, local networks, and collaborative partnerships
Performance-Oriented
Committed to measurable results and profitable growth outcomes
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Years of international expertise
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Countries across MEA region
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P&L management experience
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Profit margins achieved for clients
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Years of international expertise
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Countries across MEA region
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P&L management experience
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Profit margins achieved for clients
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Years of international expertise
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Countries across MEA region
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P&L management experience
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Profit margins achieved for clients
Team
Meet our founder
Redha Salaouatchi
Founder & Managing Director
Redha brings over two decades of market leadership experience with Henkel, Bostik, and Lafarge, managing $30M+ P&L operations across 35+ MENA countries with 35%+ profit margins. He founded Redha Group to help ambitious companies achieve the same proven results in construction chemicals and specialty materials.
Team
Meet our founder
Redha Salaouatchi
Founder & Managing Director
Redha brings over two decades of market leadership experience with Henkel, Bostik, and Lafarge, managing $30M+ P&L operations across 35+ MENA countries with 35%+ profit margins. He founded Redha Group to help ambitious companies achieve the same proven results in construction chemicals and specialty materials.
Team
Meet our founder
Redha Salaouatchi
Founder & Managing Director
Redha brings over two decades of market leadership experience with Henkel, Bostik, and Lafarge, managing $30M+ P&L operations across 35+ MENA countries with 35%+ profit margins. He founded Redha Group to help ambitious companies achieve the same proven results in construction chemicals and specialty materials.
Ready to take action?
Schedule a strategic consultation to discuss your MENA expansion goals. We'll help you build sustainable market leadership.
Ready to take action?
Schedule a strategic consultation to discuss your MENA expansion goals. We'll help you build sustainable market leadership.
Ready to take action?
Schedule a strategic consultation to discuss your MENA expansion goals. We'll help you build sustainable market leadership.
