About us

About us

Built on Industry Excellence

The expertise you need, the relationships you want.

Who we are

Who we are

About Redha Group

About Redha Group

We specialize in construction, downstream chemicals and conversion industries, helping forward-thinking companies navigate the most promising emerging markets in the world. With two decades of expertise from industry giants, we turn market complexity into competitive advantage.

The MENA region represents a once-in-a-lifetime opportunity with unprecedented construction growth driven by economic development and demographic shifts. Success requires more than great products — it demands deep local knowledge, strategic positioning, and flawless execution.

We specialize in construction, downstream chemicals and conversion industries, helping forward-thinking companies navigate the most promising emerging markets in the world. With two decades of expertise from industry giants, we turn market complexity into competitive advantage.

The MENA region represents a once-in-a-lifetime opportunity with unprecedented construction growth driven by economic development and demographic shifts. Success requires more than great products — it demands deep local knowledge, strategic positioning, and flawless execution.

Trusted by:

Trusted by:

A young person with curly hair smiles at the camera while sitting in front of a laptop against a dark background.

Results-Driven

Growth-Focused

A young person with curly hair smiles at the camera while sitting in front of a laptop against a dark background.

Results-Driven

Growth-Focused

A young person with curly hair smiles at the camera while sitting in front of a laptop against a dark background.

Results-Driven

Growth-Focused

Mission & values

We're on a mission…

...to transform market complexity into competitive advantage for ambitious companies expanding across the Middle East and Africa.

Proven Expertise

Two decades of experience navigating complex industrial markets

Strategic Focus

Clear, actionable plans that deliver sustainable market leadership

Relationship-Centered

Success built on trust, local networks, and collaborative partnerships

Performance-Oriented

Committed to measurable results and profitable growth outcomes

Mission & values

We're on a mission…

...to transform market complexity into competitive advantage for ambitious companies expanding across the Middle East and Africa.

Proven Expertise

Two decades of experience navigating complex industrial markets

Strategic Focus

Clear, actionable plans that deliver sustainable market leadership

Relationship-Centered

Success built on trust, local networks, and collaborative partnerships

Performance-Oriented

Committed to measurable results and profitable growth outcomes

Mission & values

We're on a mission…

...to transform market complexity into competitive advantage for ambitious companies expanding across the Middle East and Africa.

Proven Expertise

Two decades of experience navigating complex industrial markets

Strategic Focus

Clear, actionable plans that deliver sustainable market leadership

Relationship-Centered

Success built on trust, local networks, and collaborative partnerships

Performance-Oriented

Committed to measurable results and profitable growth outcomes

0+

0+

Years of international expertise

0+

0+

Countries across MEA region

0M$+

0M$+

P&L management experience

0%+

0%+

Profit margins achieved for clients

0+

0+

Years of international expertise

0+

0+

Countries across MEA region

0M$+

0M$+

P&L management experience

0%+

0%+

Profit margins achieved for clients

0+

0+

Years of international expertise

0+

0+

Countries across MEA region

0M$+

0M$+

P&L management experience

0%+

0%+

Profit margins achieved for clients

Team

Meet our founder

Redha Salaouatchi

Founder & Managing Director

Redha brings over two decades of market leadership experience with Henkel, Bostik, and Lafarge, managing $30M+ P&L operations across 35+ MENA countries with 35%+ profit margins. He founded Redha Group to help ambitious companies achieve the same proven results in construction chemicals and specialty materials.

A smiling man with curly hair is sitting at a desk, looking at the camera, with a laptop and a lamp in the background.

Team

Meet our founder

Redha Salaouatchi

Founder & Managing Director

Redha brings over two decades of market leadership experience with Henkel, Bostik, and Lafarge, managing $30M+ P&L operations across 35+ MENA countries with 35%+ profit margins. He founded Redha Group to help ambitious companies achieve the same proven results in construction chemicals and specialty materials.

A smiling man with curly hair is sitting at a desk, looking at the camera, with a laptop and a lamp in the background.

Team

Meet our founder

Redha Salaouatchi

Founder & Managing Director

Redha brings over two decades of market leadership experience with Henkel, Bostik, and Lafarge, managing $30M+ P&L operations across 35+ MENA countries with 35%+ profit margins. He founded Redha Group to help ambitious companies achieve the same proven results in construction chemicals and specialty materials.

A smiling man with curly hair is sitting at a desk, looking at the camera, with a laptop and a lamp in the background.

Ready to take action?

Schedule a strategic consultation to discuss your MENA expansion goals. We'll help you build sustainable market leadership.

Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young woman with long hair standing against a dark green background, holding a finger to her chin.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young man with short hair poses against a dark background, wearing a green button-up shirt.
Close-up of a tree stump showing growth rings and a textured brown wood surface.
A smiling young man with crossed arms, wearing a plaid shirt and white t-shirt, poses against a dark background.
Close-up of a tree stump showing growth rings and a textured brown wood surface.

Ready to take action?

Schedule a strategic consultation to discuss your MENA expansion goals. We'll help you build sustainable market leadership.

Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young woman with long hair standing against a dark green background, holding a finger to her chin.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young man with short hair poses against a dark background, wearing a green button-up shirt.
Close-up of a tree stump showing growth rings and a textured brown wood surface.
A smiling young man with crossed arms, wearing a plaid shirt and white t-shirt, poses against a dark background.
Close-up of a tree stump showing growth rings and a textured brown wood surface.

Ready to take action?

Schedule a strategic consultation to discuss your MENA expansion goals. We'll help you build sustainable market leadership.

Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young woman with long hair standing against a dark green background, holding a finger to her chin.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young man with short hair poses against a dark background, wearing a green button-up shirt.
Close-up of a tree stump showing growth rings and a textured brown wood surface.
A smiling young man with crossed arms, wearing a plaid shirt and white t-shirt, poses against a dark background.
Close-up of a tree stump showing growth rings and a textured brown wood surface.